After Coors sought to steer unconscious minds to thoughts of beer, scientists have called for curbs on ‘targeted dream incubation’
When brewing giant Coors launched a new advertising campaign earlier this year, the format came as a surprise to many. The company was planning to infiltrate people’s dreams to get them to buy, and presumably drink, Coors beer.
Coors encouraged people to watch a short online video before bed, then play an eight-hour “soundscape” through the night. If successful, this “targeted dream incubation” would trigger “refreshing dreams” of Coors, according to the company.
Continue reading...from The Guardian https://ift.tt/3qMoQFs
