In the last decade, employees have been encouraged to see work and life as interchangeable, and to hustle ever harder. But the pandemic has brought a new reckoning
In the US, they call it “hustle culture”: the idea that the ideal person for the modern age is one who is always on, always at work, always grafting. Your work is your life, and when you are not doing your hustle, you have a side-hustle. Like all the world’s worst ideas, it started in Silicon Valley, although it is a business-sector thing, rather than a California thing.
Since the earliest days of tech, the notion of “playbour”, work so enjoyable that it is interchangeable with leisure, has been the dream. From there, it spiralled in all directions: hobbies became something to monetise, wellness became a duty to your workplace and, most importantly, if you love your work, it follows that your colleagues are your intimates, your family.
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