A mix-up on the tech giant’s service has meant three years of frustration for Simon Borghs, and highlights our reliance on the data private companies hold
If Simon Borghs wanted to eat a takeaway pizza fresh out of the box, he would have to sit in the local park. Taking a taxi meant lengthy discussions with the driver to ensure that he got to his flat. Getting a delivery meant walking down the road with his phone in his hand looking for the courier.
His problem was that the postcode for his east London flat was incorrect on Google Maps, so any driver using the service for navigation ended up not at his address, but in parkland at Three Mills Green, Bromley-by-Bow, half a mile away as the crow flies, but a mile and a half to drive.
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