We’re a week into November and still a while off the main Black Friday event, but many sales are already underway – three weeks early. Black Friday is on 27th November this year and Cyber Monday follows just after on 30th November.
Retailers have chosen to treat Black Friday as a month of deals, rather than just a weekend. This means shoppers worried about getting their Christmas gifts due to recent lockdown news can make the most of early sales and discounts throughout the entire of November on some brands. Plus, we’re seeing new deals every day.
Following the government’s announcement for a new national lockdown in England, we now know that non-essential shops will be closed for Black Friday (in England at least).
That can only mean more competition between retailers (and shoppers) online and deals could be bigger than ever before. We won’t also be seeing in-store only deals (like the Nintendo Switch Asda deal last year). While we won’t see a mad rush to band down shop doors on Black Friday, and there may be a desire to shop earlier to ensure purchases arrive in time for Christmas, 98 per cent of shoppers were already planning to spend online.
Despite Prime Day happening far later in the year, Amazon was one of the first to launch their offers. The early Amazon Black Friday deals are live, running until 19th November and have included offers across all key categories. Amazon has also said that if something was on sale at Prime Day, we’ll likely see similar prices for Black Friday.
Last year, there was about a 20 per cent uplift in traffic for people searching for deals in some regions, according to Adobe Analytics. This year, it’s expected that Brits will spend an estimated £7billion over the Black Friday weekend. In the US, this is even higher – around $58billion.
The offers will continue throughout November, so we suggest bookmarking this page. We will be updating it throughout the discount season with all the latest news and best deals across UK and US retailers.
Early Black Friday deals: quick links
With the recent lockdown news, we’re already seeing retailers start launching early Black Friday deals – they’re now part of the event just as much as Black Friday itself. Some retailers like Boots and The Body Shop have launched month-long offers, while other retailers like Argos will be running weekly sales on selected products throughout November.
With concerns growing over getting presents in time for Christmas, we’ve rounded up some of the best early deals and sales from major retailers that you can pick up now – we’re adding new retailers every day. You’ll find offers across tech, homeware, gifting, beauty, advent calendars and decorations:
Tech and TV deals
- Amazon Fire TV Stick – all versions on sale starting at £19.99 for the Lite
- Amazon Fire TV Cube – save £40, now £69.99
- Samsung QLED TVs – save up to £500 at Very
- Amazon Music Unlimited – free for three months for new subscribers
- Apple Watch Series 3 –
£279£199 - LG 43UN71006LB 43-Inch Smart TV –
£479.99£319 - JD Williams – savings on Apple products, TVs, GoPros and up to 50% off gaming
- NOW TV – Sky Sports month pass for £25/month for three months (usually £33.99)
- CDKeys – save on games across PS4, Nintendo Switch and Xbox One as well as NOW TV passes
- Currys – including Nintendo games, coffee machines and gaming controllers
- Polaroid Playsmart 3D Printer –
£399£349 - Dell – save up to £320 in their Black Friday sneak peek sale
- eBay – up to 30% off until 12th November
- SanDisk – 20% off memory and storage at Amazon
Phone deals
- iPhone – various deals on iPhone 11, XR and SE at Very
- Carphone Warehouse – clearance sale, with iPhone 11 and SE phones on discount
- Samsung – 22% off the Samsung Galaxy Note 10 at Amazon
Home and appliance deals
- KitchenAid KSM125BQG Artisan Stand Mixer –
£399.99£349.99 at Very - Philips Air Fryer –
£120.89£94.99 - De’Longhi – 35% off De’Longhi coffee machines at Amazon
- Very – Black Friday sale has begun
- Ninja Foodi Electric Multi-Cooker –
£199.99£149 - iRobot Robot vacuum cleaner – £699.97 £399.97
- Shark Cordless Vacuum Cleaner –
£449£299 (further price drop) - Crock-Pot slow cooker –
£59.99£44.99 - AO – save over £100 on selected vacuum cleaners
- Appliances Direct – free Amazon Echo with selected NEFF appliances
- Samsonite – over 30% off suitcases at Amazon
- House of Fraser – 20% of everything Use code: AUTUMN20
Beauty deals
- Oral-B – save up to 74% on electric toothbrushes
- ghd Gold Styler Hair Straightener –
£149£104.30 - Boots – a month of Black Friday offers: save 20% on premium beauty
- Origins Skincare Superstars Set – £35 (worth £82.5)
- Paco Rabanne 1 Million For Men –
£69£45 - Space NK – sign up to N.Dulge and spend over £250 for The Beauty of Joy Gift (worth £400)
- The Body Shop – save 15% for ‘Black November’ with code 14672
- BaByliss Air Pro 2300 Dryer –
£99£45 - Superdrug – Black Friday deals are now live on make-up, fragrance and electricals
Gifts, Christmas decorations and advent calendars
- OUSFOT 6ft Artificial Christmas Tree –
£169.99£50.99 (save £119) - Kurt Geiger – 25% off shoes
- Coffee – up to 25% off Tassimo Kenco, L’OR and Costa Coffee at Amazon
- Plymouth Gin – save 25% at Amazon
- John Lewis – save up to 20% off selected fashion
- The Entertainer – pre-Black Friday clearance sale has now launched on toys
- W H Smith – 20% off stationery with code STAT20
- LEGO Harry Potter Hogwarts Castle Astronomy Tower –
£89.99£69.99 - Jameson Whisky – up to 28% off at Amazon
- Edinburgh Gin – save 15%
- Trouva – find unique gifts on sale and support independent boutiques
- Mountain Warehouse – save up to 30% at Amazon
- Menkind – early Black Friday deals on gadgets and gifts
- Argos – 1/2 price on Chad Valley toys, including a £68 saving on a 2 seater toy Jeep
- La Redoute – clearance sale now on
There’s only a few weeks left to pick up an advent calendar. While hunting for the best prices on popular products, we’ve spotted some advent calendars being added to the Black Friday offers.
- Cath Kidston Festive Party Animals Advent Calendar –
£40£29.99 - Essie nail polish advent calendar –
£78.11£27.99 (save £49.01) - Playmobil 9264 Advent Calendar ‘Santa’s Workshop’ –
£20£16 - Yankee Candle Advent Calendar –
£24.99£19.99 - Ted Baker Advent Calendar –
£45£33.75 - Lindt Teddy advent calendar –
£10£7.99 - Peppa Pig advent calendar –
£20£15 - Harry Potter Sock Advent Calendar –
£30£20 - Frozen Storybook Advent Calendar –
£19.99£14.96
Read on for more on what deals to expect by brand and products to look out for in Black Friday sales.
Black Friday deals 2020 available now
It feels like Black Friday deals are released earlier and earlier each year, and 2020 is no different. We have already seen a number of early Amazon Black Friday deals go live already (running until 19th November), DELL has launched their Black Friday sneak peek sale and Argos are holding weekly sales on different toy brands. We’re closely watching retailers and monitoring prices to bring you the cheapest deals. So far, we have already seen discounted Nintendo Switch bundles, Argos toy deals, half price toys at Smyths, discounted electric toothbrushes at Amazon and price drops on Samsung phones, and November has only just begun.
In addition to our summary of early offers above, we’ve rounded-up of some of the best deals from popular retailers:
Amazon
Amazon’s early Black Friday deals have started and will run until 19th November. Deals change quickly, with some only lasting a day, but we’d recommend:
- Oral B Smart Series Black 6500 CrossAction Toothbrush |
£229.99£59.99 (74% off) - Garmin Forerunner 35 GPS running watch |
£129.99£89.99 - 45% off selected designer fragrances including Hugo Boss and Calvin Klein
- 60% off BaByliss and TRESemme Haircare hairdryers, straighteners and stylers
- 30% off Kitchenware from Jamie Oliver
Very
Very’s Black Friday sale has begun, featuring up to 70% fashion, 40% off fragrance and more.
- KitchenAid KSM125BQG Artisan Stand Mixer |
£399.99£349.99 - 40% off fragrance
- Foodi OP300UK Pressure & Multi-Cooker |
£199.99£149.99 - Samsung UE50TU7100 50-Inch 4K Ultra HD Smart TV |
£549£399 - Apple AirPods with charging case |
£159£137 - Apple iPhone XR 64GB |
£629£498.99 - Sylvanian Families Deluxe Celebration Home |
£199.99£69.99 - Nespresso Magimix Nespresso Vertuo LE Coffee Machine |
£149.99£79.99 - Shark Upright Vacuum Cleaner with TruePet |
£269.99£189 (limited time deal) - Beats by Dre EP on-ear headphones |
£86£68
Currys
Currys have launched both a clearance sale and a Kickstart Your Xmas sale which sees savings on tech, home appliances and games.
- Beats Solo 3 wireless headphones |
£179£129 - KENWOOD kMix KMX760.GD stand mixer |
£549£349 - BREVILLE Curve VKT017 Jug Kettle |
£79.99£37.99 - MIELE Pure Power Vacuum |
£299£169 - ASUS E410MA 14-inch laptop Intel Celeron 128 GB eMMC Blue |
£349£199 - DELONGHI Icona Capitals Jug Kettle White |
£99.99£49.99 - Hotpoint Core Washing Machine 9kg 1600 Spin |
£379.99£279
AO
The Black Friday discounts have started at AO. Known for white goods and appliances, but don’t miss their vacuum cleaner section and smart home offers.
- Shark Anti-Hair Wrap Cordless Vacuum |
£379£219 (further price drop) - Shark Anti-Hair Wrap Upright Vacuum Cleaner |
£329£199 - Sage The Barista Express Coffee Machine |
£599£549
Smyths Toys
Smyths Toys have launched a Super Savings sale which includes offers on Nerf, scooters and Avengers. See our Smyths Toys Black Friday page for more deals if you’re keen to get some Christmas presents in the bag.
Boots
Boots have launched a month of Black Friday deals and a price match on electricals. The retailer is a favourite on the high street for Christmas presents and boasts a competitive advantage card points scheme. Here’s the best deals so far from Boots:
- Clinique Superstars gift set –
£70£35 (worth £107.45) - Paco Rabanne 1 Million For Men –
£69£45 - Philips Sonicare ProtectiveClean 4300 electric toothbrush –
£140£50 - Origins Skincare Superstars Set– £35 (worth £82.5)
Argos
Argos has offers on a range of toys which are changing weekly. To see what is on offer, and maybe even to tick off a few Christmas presents early, check out our Argos Black Friday deals page.
- 1/2 price off Chad Valley this week – large playsets, dolls and ride on toys
- Mamas & Papas Junior Ocarro Toy Travel System |
£70£50 - Barbie Estate Dolls House |
£135£67.50 - Hot Wheels Ultimate City Track Set |
£90£45
What products will be on offer for Black Friday?
With Black Friday a little later in November this year, we expect – and have already seen – many retailers encouraging shoppers to use Black Friday sales to buy early Christmas presents.
And, according to research by Google, they might be right to do so. The data from Google showed that 22 per cent of Brits were considering their Christmas purchases three to six months before the big day last year.
Because of this, we expect to see big discounts in areas such as toys, gaming consoles, and tech – all of which are popular gifts.
Expect offers on home appliances such as coffee machines, too, as well as big name brands such as Le Creuset and Nespresso. Last year, some of John Lewis‘ most popular offers included 30 per cent off Le Creuset, 20 per cent off LEGO and £100 off the Dyson V11 Absolute Cordless Vacuum Cleaner.
PS5 pre-orders have already proved extremely popular, so we expect the console to continue to sell, with or without any deals. Much like last year, any discounted stock of the Nintendo Switch is likely to go fast, so we recommend taking advantage of Nintendo Switch Black Friday deals fast, if you haven’t been lucky enough to get your hands on one in recent months. Nintendo Switch deals were among the best sellers last year.
Game-wise, expect FIFA to be among the top deals, especially as FIFA 21 will be out along with the new PS5 and Xbox Series X – so expect PS4 and Xbox One deals as well as PSVR.
Another big release of 2020 has been the long-anticipated iPhone 12. If you are interested on getting your hands on the new flagship Apple phone, we recommend waiting until Black Friday. Nothing is guaranteed but some great iPhone 12 deals are already beginning to surface.
Apple has also announced the new Apple Watch 6, and Apple Watch SE. With new items on their way, we expect the older Apple Watches to have deals on them. During Prime Day, Fitbits and Samsung wearables were also on sale.
And what about smart home devices? We also expect great deals around products like Amazon Echo and the Amazon Fire Stick hot off the heels of the new Echo Dot 8 and Amazon Fire Stick Lite. Kindle is also often on the deals list.
How does RadioTimes.com prepare for Black Friday?
We keep an eye on prices in the lead up to Black Friday to make sure we’re recommending the cheapest and best deals in the weeks before and on the day.
We also keep our deal pages up to date so you can check back and snap a good deal up during Black Friday.
You can look over all our Black Friday content before the event to prepare yourself – whether that’s looking for a deal, a review or tech guides.
When is Black Friday 2020?
Black Friday falls on 27th November this year, meaning it’s less than a month before Christmas Day. The event began as a US tradition and therefore always falls on the Friday after Thanksgiving, which is always the last Thursday in November.
Cyber Monday follows on the first Monday after Black Friday every year, so this year it’s on 30th November.
The two events used to be markedly different in that shoppers would rush to the high streets for Black Friday, whereas Cyber Monday was exclusively reserved for online deals.
Black Friday has always tended to lean more towards tech products while Cyber Monday was more about lifestyle and a wider array of products, though this is no longer the case.
However, as so much of Black Friday is now about online shopping, the two events are often simply branded as Black Friday weekend. Now that a new lockdown has been announced, shoppers won’t be able to bag discounts in store during Black Friday, pushing more focus to online sales.
Expect deals in the week ahead too, though – 20th November will be a test run for many retailers so keep that in your diary also. For example, Currys runs its own Why Wait Sale during this week for those who are looking to save some money without the usual panic-buying that comes with Black Friday sales. Currys has also kicked off its early sales so keep an eye out as there will be deals already available.
How long is Black Friday?
While many shops run early Black Friday offers, Black Friday officially kicks off at midnight on 27th November (i.e. late night Thursday).
You’ll still see early deals, but the majority of deals will be available on the actual Black Friday weekend – with some retailers offering a week or a weekend of associated special offers. This year, due to the ongoing pandemic and new national lockdown, we’ll likely see more early deals online.
How will Black Friday 2020 be different?
Black Friday 2020 should still bring with it plenty of discounts and offers, but we do expect there to be a few changes in shopping behaviour thanks to the pandemic – both economically and in terms of what deals are available. With non-essential shops closed in England, more savvy shoppers will turn to online deals and we expect retailers to try and match this demand. There is a possibility that we see more delays on delivery services, which is another reason why retailers may choose to start deals earlier and ensure those Christmas presents arrive in time.
Last year, the retailers went all out to compete with early Black Friday deals on key products. If we see a continuation of this, then TVs with smart options, 4K and HDR should be up for grabs and lower prices, and Apple should offer its usual deals on iPads and Airpods.
The Airpods Pro may mean we see older versions drop in price too. The same goes for the PS4 as the new PS5 is out this holiday season, as well as Xbox Series X. Apple also has the new iPhone slated for November, so we can expect a few deals there and on older models. iPhone 11 may not be discounted as much though thanks to iPhone 12’s delay.
Where to find the best Black Friday deals?
We’ll be updating this page regularly so bookmark it and we’ll keep you updated on the best and cheapest deals throughout November 2020.
Are Black Friday deals real?
Yes, Black Friday deals are real. The deals are agreed with the brands and retailers so aren’t just flash sales even though that’s how they come across.
Sudden price drops are also used, which is more based on an algorithm. Take Amazon, for example, with its lightning deals.
Price-matching is also popular, with John Lewis and Currys PC World both running a price match promise.
The main issue isn’t so much whether deals are real but how good they are. Keep an eye on prices in the lead up to the day to ensure you are getting the best Black Friday deal you can. Sometimes you will see some items are cheaper after Black Friday, sometimes with price drops on Cyber Monday, but this is a usual practice too. The best thing to do is grab a deal if it is cheaper than usual and it’s a product you already wanted. You can read more about the difference between Black Friday and Cyber Monday in our guide.
Can Black Friday deals be returned?
Legally, you have the same rights to refund faulty items bought on sale as you do when they’re bought full price. If the item isn’t faulty – for instance, if you decide you simply didn’t like the product – then you need to check with the retailer. In the UK you need proof of purchase if you want to return an item, but if you just want a repair or to exchange you don’t need the warranty. You can read more in our guide to Black Friday returns.
Origin and history: What is Black Friday?
Back in November 1951, Black Friday was first mentioned. The Factory Management and Maintenance journal used the term to describe people calling in sick the day after Thanksgiving so they could get that extra day off.
US police also used the phrase Black Friday and Black Saturday to describe the intense traffic that happens around the season.
There was also a movement in 1961 from local government to change the shopping season to Big Friday or Big Saturday, but it never took off. The term Black Friday was seen as more fitting as it represented a shopping spree that pushed retailers ‘back into the black’ money-wise.
Read more on Black Friday
There are plenty of retailers taking part, but we’re keeping track of the best deals for you. Whether that’s technology, consoles, games, electricals, toys or homewares. We have guides on the best Black Friday deals.
Amazon Black Friday
AO Black Friday
Apple Black Friday
Argos Black Friday
Currys PC World Black Friday
Dell Black Friday
EE Black Friday
GAME Black Friday
John Lewis Black Friday
LEGO Black Friday
Nintendo Switch Black Friday
Samsung Black Friday
Sky Black Friday
Smyths Black Friday
Very Black Friday
Want more offers? Keep checking this guide for the best and cheapest deals as well as the latest news in the lead up to Black Friday and Cyber Monday. For more tech deals check out the technology section.
Wondering what to watch? Visit our TV Guide.
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