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Friday, 6 November 2020

Best Black Friday deals 2020: best offers as sales start three weeks early

Best Black Friday deals 2020

We’re almost a week into November and still a while off the main Black Friday event, but many sales have started over three weeks early.

Retailers have chosen to treat Black Friday as a month of deals, rather than just a weekend. This means shoppers worried about getting their Christmas gifts due to recent lockdown news can make the most of early sales and discounts throughout the entire of November on some brands. Plus, we’re seeing new deals every day.

Black Friday itself is set to be another huge consumer event, with the whole of November essentially becoming a sale month – this year more than ever before. Black Friday is on 27th November this year and Cyber Monday follows just after on 30th November.

Following the government’s announcement for a new national lockdown in England, we now know that non-essential shops will be closed for Black Friday (in England at least).

That can only mean more competition between retailers (and shoppers) online and deals could be bigger than ever before. We won’t also be seeing in-store only deals (like the Nintendo Switch Asda deal last year). While we won’t see a mad rush to band down shop doors on Black Friday, and there may be a desire to shop earlier to ensure purchases arrive in time for Christmas, 98 per cent of shoppers were already planning to spend online.

Despite Prime Day happening far later in the year, Amazon was one of the first to launch their offers. The early Amazon Black Friday deals are live, running until 19th November and have included those across all key categories. Amazon also said prices will be similar for Black Friday. 

Last year, there was about a 20 per cent uplift in traffic for people searching for deals in some regions, according to Adobe AnalyticsThis year, it’s expected that Brits will spend an estimated £7billion over the Black Friday weekend. In the US, this is even higher – around $58billion.

The discounts will continue throughout November, so we suggest bookmarking this page. We will be updating it throughout the discount season with all the latest news and best deals across UK and US retailers.

Early Black Friday deals: quick links

With the recent lockdown news, we’re already seeing retailers start launching early Black Friday deals – they’re now part of the event just as much as Black Friday itself. Some retailers like Boots and The Body Shop have launched month-long offers, while other retailers like Argos will be running weekly sales on selected products throughout November.

With concerns growing over getting presents in time for Christmas, we’ve rounded up some of the best early deals and sales from major retailers that you can pick up now. You’ll find offers across tech, homeware, gifting and beauty:

Tech deals

Home and appliance deals

Christmas gifts and beauty offers

Read on for more on what deals to expect by brand and products to look out for in Black Friday sales.

Black Friday deals 2020 available now

It feels like Black Friday deals are released earlier and earlier each year, and 2020 is no different. We have already seen a number of early Amazon Black Friday deals go live already (running until 19th November), DELL has launched their Black Friday sneak peek sale and Argos are holding weekly sales on different toy brands. We’re closely watching retailers and monitoring prices to bring you the cheapest deals. So far, we have already seen discounted Nintendo Switch bundles, Argos toy deals, half price toys at Smyths, discounted electric toothbrushes at Amazon and price drops on Samsung phones, and November has only just begun.

In addition to our summary of early offers above, we’ve rounded-up of some of the best deals from popular retailers:

Amazon

Amazon’s early Black Friday deals have started and will run until 19th November. Deals change quickly, with some only lasting a day, but we’d recommend:

Very

Very’s Black Friday sale has begun, featuring up to 70% fashion, 40% off fragrance and more.

Currys

Currys have launched both a clearance sale and a Kickstart Your Xmas sale which sees savings on tech, home appliances and games.

AO

The Black Friday discounts have started at AO. Known for white goods and appliances, but don’t miss their vacuum cleaner section and smart home offers.

Shop all Black Friday at AO

Smyths Toys

Smyths Toys have launched a Super Savings sale which includes offers on Nerf, scooters and Avengers. See our Smyths Toys Black Friday page for more deals if you’re keen to get some Christmas presents in the bag.

Boots

Boots have launched a month of Black Friday deals and a price match on electricals. The retailer is a favourite on the high street for Christmas presents and boasts a competitive advantage card points scheme. Here’s the best deals so far from Boots:

Argos

Argos has offers on a range of toys which are changing weekly. To see what is on offer, and maybe even to tick off a few Christmas presents early, check out our Argos Black Friday deals page.

What products will be on offer for Black Friday?

With Black Friday a little later in November this year, we expect – and have already seen – many retailers encouraging shoppers to use Black Friday sales to buy early Christmas presents.

And, according to research by Google, they might be right to do so. The data from Google showed that 22 per cent of Brits were considering their Christmas purchases three to six months before the big day last year.

Because of this, we expect to see big discounts in areas such as toys, gaming consoles, and tech – all of which are popular gifts. 

Expect offers on home appliances such as coffee machines, too, as well as big name brands such as Le Creuset and Nespresso. Last year, some of John Lewis‘ most popular offers included 30 per cent off Le Creuset, 20 per cent off LEGO and £100 off the Dyson V11 Absolute Cordless Vacuum Cleaner

PS5 pre-orders have already proved extremely popular, so we expect the console to continue to sell, with or without any deals. Much like last year, any discounted stock of the Nintendo Switch is likely to go fast, so we recommend taking advantage of Nintendo Switch Black Friday deals fast, if you haven’t been lucky enough to get your hands on one in recent months. Nintendo Switch deals were among the best sellers last year.

Game-wise, expect FIFA to be among the top deals, especially as FIFA 21 will be out along with the new PS5 and Xbox Series X – so expect PS4 and Xbox One deals as well as PSVR.

Another big release of 2020 has been the long-anticipated iPhone 12. If you are interested on getting your hands on the new flagship Apple phone, we recommend waiting until Black Friday. Nothing is guaranteed but some great iPhone 12 deals are already beginning to surface.

Apple has also announced the new Apple Watch 6, and Apple Watch SE. With new items on their way, we expect the older Apple Watches to have deals on them. During Prime Day, Fitbits and Samsung wearables were also on sale.

And what about smart home devices? We also expect great deals around products like Amazon Echo and the Amazon Fire Stick hot off the heels of the new Echo Dot 8 and Amazon Fire Stick Lite. Kindle is also often on the deals list.

How does RadioTimes.com prepare for Black Friday?

We keep an eye on prices in the lead up to Black Friday to make sure we’re recommending the cheapest and best deals in the weeks before and on the day. 

We also keep our deal pages up to date so you can check back and snap a good deal up during Black Friday. 

You can look over all our Black Friday content before the event to prepare yourself – whether that’s looking for a deal, a review or tech guides. 

When is Black Friday 2020?

Black Friday falls on 27th November this year, meaning it’s less than a month before Christmas Day. The event began as a US tradition and therefore always falls on the Friday after Thanksgiving, which is always the last Thursday in November.

Cyber Monday follows on the first Monday after Black Friday every year, so this year it’s on 30th November

The two events used to be markedly different in that shoppers would rush to the high streets for Black Friday, whereas Cyber Monday was exclusively reserved for online deals.

Black Friday has always tended to lean more towards tech products while Cyber Monday was more about lifestyle and a wider array of products, though this is no longer the case.

However, as so much of Black Friday is now about online shopping, the two events are often simply branded as Black Friday weekend. Now that a new lockdown has been announced, shoppers won’t be able to bag discounts in store during Black Friday, pushing more focus to online sales.

Expect deals in the week ahead too, though – 20th November will be a test run for many retailers so keep that in your diary also. For example, Currys runs its own Why Wait Sale during this week for those who are looking to save some money without the usual panic-buying that comes with Black Friday sales. Currys has also kicked off its early sales so keep an eye out as there will be deals already available. 

How long is Black Friday?

While many shops run early Black Friday offers, Black Friday officially kicks off at midnight on 27th November (i.e. late night Thursday).

You’ll still see early deals, but the majority of deals will be available on the actual Black Friday weekend – with some retailers offering a week or a weekend of associated special offers. This year, due to the ongoing pandemic and new national lockdown, we’ll likely see more early deals online.

How will Black Friday 2020 be different?

Black Friday 2020 should still bring with it plenty of discounts and offers, but we do expect there to be a few changes in shopping behaviour thanks to the pandemic – both economically and in terms of what deals are available. With non-essential shops closed in England, more savvy shoppers will turn to online deals and we expect retailers to try and match this demand. There is a possibility that we see more delays on delivery services, which is another reason why retailers may choose to start deals earlier and ensure those Christmas presents arrive in time.

Last year, the retailers went all out to compete with early Black Friday deals on key products. If we see a continuation of this, then TVs with smart options, 4K and HDR should be up for grabs and lower prices, and Apple should offer its usual deals on iPads and Airpods.

The Airpods Pro may mean we see older versions drop in price too. The same goes for the PS4 as the new PS5 is out this holiday season, as well as Xbox Series X. Apple also has the new iPhone slated for November, so we can expect a few deals there and on older models. iPhone 11 may not be discounted as much though thanks to iPhone 12’s delay.

Where to find the best Black Friday deals?

We’ll be updating this page regularly so bookmark it and we’ll keep you updated on the best and cheapest deals throughout November 2020.

Are Black Friday deals real?

Yes, Black Friday deals are real. The deals are agreed with the brands and retailers so aren’t just flash sales even though that’s how they come across.

Sudden price drops are also used, which is more based on an algorithm. Take Amazon, for example, with its lightning deals.

Price-matching is also popular, with John Lewis and Currys PC World both running a price match promise.

The main issue isn’t so much whether deals are real but how good they are. Keep an eye on prices in the lead up to the day to ensure you are getting the best Black Friday deal you can. Sometimes you will see some items are cheaper after Black Friday, sometimes with price drops on Cyber Monday, but this is a usual practice too. The best thing to do is grab a deal if it is cheaper than usual and it’s a product you already wanted. You can read more about the difference between Black Friday and Cyber Monday in our guide.

Can Black Friday deals be returned?

Legally, you have the same rights to refund faulty items bought on sale as you do when they’re bought full price. If the item isn’t faulty – for instance, if you decide you simply didn’t like the product – then you need to check with the retailer. In the UK you need proof of purchase if you want to return an item, but if you just want a repair or to exchange you don’t need the warranty. You can read more in our guide to Black Friday returns.

Origin and history: What is Black Friday?

Back in November 1951, Black Friday was first mentioned. The Factory Management and Maintenance journal used the term to describe people calling in sick the day after Thanksgiving so they could get that extra day off.

US police also used the phrase Black Friday and Black Saturday to describe the intense traffic that happens around the season.

There was also a movement in 1961 from local government to change the shopping season to Big Friday or Big Saturday, but it never took off. The term Black Friday was seen as more fitting as it represented a shopping spree that pushed retailers ‘back into the black’ money-wise.

Read more on Black Friday

There are plenty of retailers taking part, but we’re keeping track of the best deals for you. Whether that’s technology, consoles, games, electricals, toys or homewares. We have guides on the best Black Friday deals.

Amazon Black Friday
AO Black Friday
Apple Black Friday
Argos Black Friday
Currys PC World Black Friday
Dell Black Friday
EE Black Friday
GAME Black Friday
John Lewis Black Friday
LEGO Black Friday
Nintendo Switch Black Friday
Samsung Black Friday
Sky Black Friday
Smyths Black Friday
Very Black Friday

Want more offers? Keep checking this guide for the best and cheapest deals as well as the latest news in the lead up to Black Friday and Cyber Monday. For more tech deals check out the technology section.

Wondering what to watch? Visit our TV Guide.



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