Julia Bainbridge’s upcoming book shines a light on the category just as it has been named the top alcohol trend for 2020
Julia Bainbridge was very thoughtful when selecting the title of her upcoming book, Good Drinks: Alcohol-Free Recipes for When You’re Not Drinking for Whatever Reason. Cocktails without alcohol go by many names – mocktails, zero-proof or spirit-free drinks – and stakeholders are unable to agree on a name for the category. Bainbridge, a former Bon Appétit editor, simply wanted for her book to be a resource to anyone interested in the topic while shining a light on a category neglected in the craft cocktail scene.
“I kind of sidestepped that conversation in a way by calling them drinks. Drinks that are underrepresented and that serve perhaps underrepresented populations, and making it look like a party,” says Bainbridge.
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