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Wednesday 12 August 2020

The dark side of wellness: behind a Netflix series on a murky industry

Do trends such as essential oils and fasting live up to their promises? Netflix’s (Un)well searches for answers with believers, skeptics and scientists

“Wellness”, like its signature vague branding, has a loose, unfixed meaning. It can describe the pursuit of greater stability. It can mean a $4.2tn, high-growth industry of products and services from goat yoga to health boutiques to Gwyneth Paltrow’s Goop jade vaginal eggs. It can indicate a never-ending burden for women – the rebranding of “having it all” for 2010s consumer feminism. The gauzy, overused umbrella of wellness now encompasses a vast universe of practices, products and refashioned belief systems, with varying risks and scientific grounding, which have surged in popularity over the last decade on social media and internet forums.

(Un)well, a six-part Netflix docuseries, delves into this murk of wellness – sometimes promising, sometimes scammy, occasionally dangerous – to examine this expansive, lucrative web of wellness, and the confusing sludge of information online. “There’s a lot of conflicting information and misinformation out there, and there’s not a lot of hard data and testing done,” executive producer Erica Sachin told the Guardian on the motivation behind the series, which was filmed over the course of 2019. “We felt like it was the perfect time to look at this industry that’s blowing up and try and help to sort out some of the fact from the fiction.”

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from The Guardian https://ift.tt/3ajhiCc

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