The Puerto Rican pop star has embraced a gender-fluid and queer aesthetic - and his fans love it. Playboy is changing, too
Playboy has relaunched as a digital magazine and done so with a bang. The cover features the Puerto Rican singer and rapper Bad Bunny. Excluding the Playboy founder, Hugh Hefner, Bad Bunny is the first man to appear on the cover in the magazine’s history.
In the cover shoot photos, Bad Bunny (real name Benito Antonio MartÃnez Ocasio) is channeling Aphrodite’s Erotes with a crown of golden laurels, bare-chested and draped in a Versace toga. In other photos he’s posing with massive chains, showing off luxurious golden nail art and some embedded lip art (tiny Playboy bunnies).
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