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Thursday 2 July 2020

Facebook says the good it does outweighs the bad. But how many ‘likes’ make up for the hate?

I don’t know what algorithm Facebook is using to calculate the positives that it brings to the world, but I know too well the harm it has done

You can’t maintain a social network of 3 billion people without a few algorithms, and Facebook has them in spades. There are algorithms that calculate what ads you are most likely to click on, algorithms that calculate which groups you are most likely to join and algorithms that decide which of your friends’ births, marriages, divorces and deaths merit prime placement at the top of your newsfeed – and which you won’t mind missing.

On Wednesday, in response to the growing advertiser boycott over Facebook’s failure to address hate speech, the executive Nick Clegg described a new kind of Facebook algorithm – one that calculates the social network’s moral worth. Writing for the advertising industry trade publication Ad Age, Clegg attempted to argue that the good on Facebook outweighs the bad.

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from The Guardian https://ift.tt/3gjQXWo

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