While the dominant ideal of male sexuality might be Love Island-style hench, a louche, slinky look is raising eyebrows in fashion
• Read more from the spring/summer 2020 edition of The Fashion, our biannual style supplement
Traditionally conservative in how much flesh it exposes, menswear has now hoisted itself on to the podium, wearing tassels and dipped in Vaseline, and announced a new era that is soft focus and tight fitting.
Leading the strut is 29-year-old Ludovic de Saint Sernin, who has quickly become a name to know, thanks to a now-infamous moment in his SS20 show when he sent a model down the catwalk wearing only a white towel. A throwback to the gay bathhouse era of the 70s, the video went viral. Vogue reported that a woman in the audience squeaked, “Oh my goodness” as he sauntered past. Welcome to menswear’s New Sexy.
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