Chains are jumping on the meat-substitute bandwagon – but some experts say vegetarian options could boost beef sales
The moment I walk out of Burger King with a warm bag of vegetarian Impossible Whoppers, a plastic voucher is thrust into my hand. “Have you tried Dunkin’ Donuts Beyond Sausage breakfast sandwich?” a woman asks. “It is meatless!”
Dunkin’ (formerly Dunkin’ Donuts) is testing its meatless sandwich in Manhattan using Beyond Meat protein. The woman was a “brand ambassador” handing out gift cards to people buying Burger King’s latest vegetarian menu addition and who might want to take their newfound taste for meatless fast food to rival outlets.
Continue reading...from The Guardian https://ift.tt/2Md9d8C
