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Saturday, 11 May 2019

Rihanna launches upmarket fashion label with LVMH group

Pop singer becomes first black woman to head up a fashion house at the company

Pop star Rihanna is launching an upmarket fashion label with the world’s biggest luxury group, LVMH, as the singer attempts to build her business empire and the French owner of Louis Vuitton seeks to connect with the Instagram generation.

The deal makes the singer, whose full name is Robyn Rihanna Fenty, the first black female to head up a fashion house at the company, which owns a sprawling portfolio of top brands, ranging from fashion labels Givenchy, Dior and Celine to the Dom Pérignon and Moët & Chandon champagnes and Hublot and TAG Heuer watches.

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from The Guardian http://bit.ly/2YjoeYz

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