Lawsuit is the first against Purdue Pharma to allege in detail a prolific and calculated scheme of pushing drugs on prescribers
Dr Jeffrey Bado received his first sales visit from a Purdue Pharma representative in September 2005. In the next five years, his prescriptions of OxyContin – the “jet fuel” of America’s opioid crisis, according to Pennsylvania’s attorney general – increased by 600%, as Purdue reps visited two to three times a week. Now, a lawsuit in the state seeks to hold the company accountable.
The lawsuit, filed 2 May by the state attorney general, Josh Shapiro, and announced on Tuesday, accuses Purdue Pharma, the Connecticut-based maker of OxyContin, of deceptive marketing and criminal negligence in pushing doctors to prescribe the opioid.
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