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Tuesday, 21 May 2019

Google changes policy to block misleading ads for anti-abortion groups

A certification process would require organizations to identify themselves as either providing or not providing abortions

Google changed its advertising policy this week, after facing scrutiny for providing tens of thousands of dollars in free advertising to an anti-abortion group that runs misleading ads designed to deter women from terminating their pregnancies.

Starting in June, advertisers running ads “using keywords related to getting an abortion” will first have to distinguish themselves as an organization that “either provides abortions or does not provide abortions”, according to the new policy update.

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from The Guardian http://bit.ly/2WQI50W

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