Among the boom in self-help books on the shelves this year there is a title by life coach Andrea Owen called How to Stop Feeling Like Sh*t. It has a quote on the cover from Jen Sincero, author of You Are a Badass, and comes hard on the heels of Unf*ck Yourself; F*ck Feelings; F**k Anxiety; Calm the F**k Down; Unf*ck Your Brain; How to Make Sh*t Happen; and the mother of all sweary self-help titles, Mark Manson’s 2016 juggernaut The Subtle Art of Not Giving A F*ck.
Most of these books present perfectly sensible ideas about how to stop jeopardising your own efforts and escape negative thought-loops. They compile lists of bad habits and address self-defeating behaviours and a few years ago, when the trend started taking off, they sounded naughty and arresting in a light-handed way.
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