The idea to check in on the state of boys – even white boys – in a shifting landscape, is sound. The execution was not
It is unclear if Esquire anticipated the immediate and furious backlash to its most recent cover story, An American Boy, which featured a portrait of a white teenage boy. Perhaps the backlash was part of a marketing strategy? Outrage is a useful form of publicity, after all. Esquire, an old fashioned general interest men’s magazine fighting for a sense of identity and relevance in an ever shifting media landscape, may have thought all of the condemnation would be worth it if it got their name trending again.
The problem is in the framing of the piece, not necessarily the intention
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