Whatever you buy will be loaded with misunderstanding. Better to arrive at a point where you no longer need to buy anything at all
Valentine’s Day is an exciting time of the year, when marketing departments across the land scramble to take an entirely loveless product and give it a romantic spin. Suggestions this year include gifting your loved one an entry in a Tough Mudder race – for real, you give him/her a token to scramble over a set of obstacles, because nothing says “I care” like “I’m worried about your fitness levels”. Elsewhere, there is a discount on waxing services, the circuitous generosity logic being that you will be able to give the gift of your own hairlessness.
They assail you like this because they know you are desperate. The ideal Valentine’s gift is extremely cheap, since money besmirches emotion, and also, if you outrank in value whatever you have been bought yourself, you instigate a future Valentine’s arms race.
Continue reading...from The Guardian http://bit.ly/2TPJD9U
