Fungi are increasingly touted as a cure-all by health and wellness gurus. We took a look at the claims of immune support, stamina and longevity
One Saturday last May, Shane Heath woke up with an idea: the young serial entrepreneur would market the drink he had been sharing with friends in Venice Beach – a muddy concoction of tea, cocoa, spices and four kinds of mushrooms – to the wider world. “Over the weekend I designed the brand, ordered a minimal amount of inventory, and put up a website,” says Heath. By Tuesday, he was online selling 15-serving tins of the dry drink mix he dubbed Mud\Wtr for $30 each. Six months later, revenues exceeded six figures, he says, and with the start of the new year, “we secured a million-dollar investment fund and moved into an office in Los Angeles”.
Continue reading...from The Guardian http://bit.ly/2RMsksI
