Long before the razor firm’s ‘toxic masculinity’ advert, its founder advocated replacing all North American cities with a single socialist utopia beside Niagara Falls
Judging by the outrage generated by Gillette’s “toxic masculinity” ad campaign, the shaving company – or rather its marketing department – is one step ahead of society, or at least certain parts of it. But the brand may not be wildly out of step with its founder, King Camp Gillette.
In 1894, around the same time that he was perfecting his design for a disposable razor, the Chicago-raised businessman published The Human Drift – a pamphlet advocating a socialist urban utopia, unearthed and excitedly shared on Twitter last week.
Continue reading...from The Guardian http://bit.ly/2RHAmnv
