The founder of the meal-replacement drink company believes eating is an inefficient use of time. But how does it taste?
Never let it be said that I do not suffer for my columns. I have just poisoned myself in the name of research. I have downed a dram of Soylent that I found in my cupboard and realised a little too late that 1) I bought it several years ago and it is now horribly out of date; 2) it was horrible to begin with; 3) it is the embodiment of everything that is wrong with modern life; 4) it is possibly made out of people.
Let me start from the beginning. Soylent is a meal-replacement beverage. Media outlets have described it as tasting like everything from “licking stamps” to “a protein shake with sawdust in it”. Despite these less-than-glowing reviews, Soylent has become a darling of Silicon Valley. The company, founded by wunderkind Rob Rhinehart and launched in 2014, has raised more than $72m in funding and amassed a cult following. Having won the hearts and guts of the US, it is coming for Britain; the drink will launch in the UK on Wednesday.
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