The idea is not to replicate the past, says new owner – but what form the rebirth of the site will take remains to be seen
Bryan Goldberg, the CEO of Bustle Digital Group announced the impending return of Gawker.com in a memo sent to his staff on Tuesday. It had been unclear what Goldberg, who acquired the website for $1.35m at auction in July, had planned for the site’s assets.
The tone-setting, widely influential site, which was often reviled particularly by those who found themselves in its crosshairs, as Goldberg himself often did, had been all but resigned to dead by its many ardent fans and its stable of talented alumni in the years since it was sued into bankruptcy by tech billionaire Peter Thiel and the wrestler Hulk Hogan. The brand’s other suite of sites – Deadspin, Jezebel, and others – were spun off into Gizmodo Media Group when they were acquired by Univision for $135m in 2016.
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