After offering a movie ticket a day for less than $10 a month, the new company has experienced a string of financial setbacks
Last week, industry trade Deadline broke the news that Bruce Willis had signed on for a key role in the upcoming crime thriller 10 Minutes Gone. The logline – guy loses memory, must piece it back together before getting offed by mob boss –makes it sound like any other high-concept genre piece, but the real headline comes from behind-the-scenes. 10 Minutes Gone is the first production fully undertaken by MoviePass Films, a studio-minded arm of the much-buzzed-about online ticketing service. MoviePass facilitated the distribution of fact-bending heist caper American Animals earlier this summer, and sank some of its own capital into the calamitous mobster biopic Gotti as well as little-seen sorority slasher The Row, but Willis’ latest project marks their debut as a fully independent project.
Related: Moviepass crashed because it ran out of money – and future looks uncertain
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