Firm wants to brand household products to appeal to younger consumers
Procter & Gamble, the household products company, has applied to trademark acronyms common in textspeak including “LOL” and “WTF”.
If successful, the terms could be used to market products such as soap, detergents and air fresheners in order to attract younger consumers.
Continue reading...from The Guardian https://ift.tt/2wnRf97
