The International Champions Cup is still capable of attracting huge crowds in the US, but away from the marquee games, attendances were down
Whatever you do, don’t call it pre-season. Meaningless games are now a thing of the past, at least according to the International Champions Cup. Billed as “club football’s premier summer tournament,” this year’s edition was the largest to date, encompassing 18 teams and 27 games played in 22 different cities on three different continents. And yet, the crowd numbers didn’t quite live up to hype.
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