No, not exactly, but the publicity the service has received provides a valuable lesson in marketing for small businesses
Timothy Hochstedler is from the village of Colon, Michigan, which has a small Amish community, and recently started a new business offering horse and buggy rides in his authentic Amish vehicle. So what to name this little venture? Amish Buggy Rides? Tim’s Horse and Wagon? Nope. How about: “Amish Uber”. Genius. Publicity followed – and lots of it.
“Uber is a cool thing,” Hochstedler told local news station WMMT. “Every single year something new comes in and Uber is hot right now, so we have the Amish Uber.”
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