Mayor on ÃŽle d’Oléron is leading the fight, saying the island is ‘not about mass consumption’
Inside a ramshackle former holiday club on the picturesque ÃŽle d’Oléron off France’s Atlantic coast, a group of people were screen-printing old T-shirts with anti-burger slogans inspired by the student protests of May 1968. The artwork implored “comrades” to choose their side in the island’s battle with McDonald’s.
“Oléron is a beautiful place, it’s important to protect it,” said Nicolas, 36, an IT worker, who volunteers on a local project to make furniture from discarded wooden pallets. “We don’t need McDonald’s in a place that is pioneering local organic food, sustainable development, zero waste – alternative ways of living that aren’t about mass consumption.”
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