Thorbjörn Thordárson, whose news broadcast on Stöd 2 will air as Iceland play Croatia on a different channel, is staying professional despite knowing hardly anyone will be watching
Ever wondered which is the loneliest job in the world? A shepherd on the Isle of Eigg perhaps? President of the Sepp Blatter fan club? Here is another one for the list: Icelandic newsreader.
Each night the Icelandic TV channel Stöd 2 broadcasts its evening news show, Fréttir, at 6.30pm. On Tuesday it will be scheduled directly against the national football team’s Group D decider against Croatia. When Iceland played Argentina in their opening match, 60% of the domestic population were watching. That translated to 99.6% of all TVs switched on at the time. Getting people to turn over will be one of the biggest challenges in world broadcasting, so what tricks do Stöd 2 have up their sleeve?
Continue reading...from The Guardian https://ift.tt/2KkDGNC
